“I just want to have a conversation with people like I would with a friend. “One of my goals is to make sure that people understand that I'm a person just like they are,” she says. Social media also can help break down a major barrier to health care: that people are nervous about going to the doctor or have had bad experiences with medical providers in the past. ![]() ![]() “So they don’t have that interaction with somebody who has medical training to be able to talk with about these topics. They might come in for an annual sports physical in high school, but once they’re off to college or starting a career, likely with spotty health insurance, they often don’t see a doctor regularly. “Teens and young adults often don't seek out health care in the same way that other populations do,” says Leslie. While Leslie sees one-on-one clinical care and educating patients in person as her most important job, she says social media has given her access to people who often don’t see their primary care providers a whole lot: young people. Leslie started getting media attention, as well-Rolling Stone, Good Morning America, and others did stories about her-and TikTok itself honored her in December 2020 as its No. In one, she shows the chest X-ray of a healthy person’s lungs and one of the lungs of a person with this mysterious illness: lungs nearly all whited out where a healthy black image should be.ĭiscussion on her posts jumped, and videos that had been getting thousands of views were suddenly getting millions. So in several videos, Leslie explained what the medical community knew about the disease at the time. Around this time, in late 2019, news broke of a mysterious illness affecting people who had recently used electronic cigarettes. In one clip, she recreates what a vaping patient’s lungs sound like. But within a few months, Leslie’s posts hit upon a topic that started to get her even more response: vaping. These early videos got her some response- mostly questions from the Generation Z crowd, which is TikTok’s main user base. You get ear wax stuck up against your ear drum, which can cause hearing problems and can rip your ear drum open.” Ouch, noted! “t actually puts people at risk for something called cerumen impaction-essentially that’s when you put in the Q-tip and it just jams all the ear wax deeper and deeper into your ear. “Did you know using Q-tips can make your ear wax worse?” she asks in one video. ![]() In these videos, Leslie faces the camera head-on, her big brown eyes often framed by bold glasses and her bright lipstick offering her a bubbly, approachable demeanor, even as she speaks matter of factly about everything from gender identity and contraception to why not to use Q-tips to clean out ear wax. Back in 2019, as a family medicine resident at University of Minnesota, she started posting some of her own: funny videos, set to music, about deciding what to wear to the hospital (as she flips through a pile of identical blue scrubs), poking fun at the Minnesota accent (don’t worry she’s from there), or walking into the hospital in desperate search of coffee to prepare for another long shift.Įvery now and then, between the funny videos, she would post a “Daily Doctor Fact,” something simple, sometimes silly (“only some people have the receptors that allow them to smell asparagus pee!"), but always informative, even in the 20 or so seconds she had. When Rose Marie Leslie '12 first started using TikTok, it was mostly because she thought the videos were hilarious.
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